Visualizing Impact: Assessing Engagement and Outcomes through the Map It! Data Visualization Service

Abstract

This project report examines how Kent State University Libraries’ Map It! service integrates data visualization and assessment to enhance research support, learning, and community engagement. Established in 2019 within the Map Library, Map It! provides consultation, instruction, and project collaboration for students, faculty, staff, and community partners seeking to communicate data through maps, dashboards, and visual narratives. Assessment is embedded throughout the service workflow, combining quantitative metrics, such as project volume, disciplinary reach, and tool usage; with qualitative feedback that captures learning and engagement outcomes. Over five years, Map It! has completed more than 150 projects, expanded across 20 academic departments, and developed partnerships with local organizations. Findings demonstrate how visualization functions as both a library service and a framework for assessment, making institutional and community impact both measurable and visible. The report concludes with lessons learned and future directions for sustaining evidence-based, data-informed, and community-centered library services.